Wedding Planning and Management provides a comprehensive introduction to the planning and management of weddings. Looking through an event management lens, Maggie Daniels and Carrie Loveless thoroughly explore the foundations, practice, and business of wedding planning. They include over 50 case studies, provide planning checklists, and set standards for best practice. The emphasis on diversity encompasses traditions from cultures around the globe. The book is designed so that consultants, brides, grooms, vendors, scholars, and those simply fascinated by weddings can appreciate and apply the material. Visually stunning with over 150 images captured by award winning photojournalist Rodney Bailey, the full color pages lavishly illustrate concepts and spark the imagination.
Editorial Reviews
“…My congratulations go out to Dr. Daniels and Ms. Loveless on producing what has to be the most comprehensive and complete work on wedding planning ever produced…I am sure that this text will become a necessary element on the shelf of all students, academics and professionals who are either working in or researching this area of the event industry….Written in a manner that allows the beginning student to the experienced professional to understand and utilize the information…”
— Dr. Kenneth F. Backman, Editor-in-Chief, Event Management: An International Journal; Associate Professor, Department of Parks, Recreation and Tourism Management, Clemson University
“With its ‘engaging’ style, rich illustrations, and comprehensive blend of culturally sensitive practical and background material, this book will quickly become an indispensable resource for those aspiring to become professional wedding planners, and also for those who want to be personally involved in their own wedding experience. Sure to become a classic!”
— Dr. Laura Jane Lawton, Editor-in-Chief, Tourism Review International; Assistant Professor, School of Tourism and Hotel Management, University of South Carolina
“…Maggie Daniels and Carrie Loveless provide a perfect combination of the academic and the practical perspectives in their book Wedding Planning and Management. Three of their themes impress me in particular: the need for attention to cultural diversity, discussion of the nature and meanings of the wedding ceremony, and a highly visual presentation…. It was a delight to see the traditional Korean wedding covered in this book alongside many other examples from different cultures. There are also numerous cases to illustrate consultancy and vendor-related issues, just what the practitioner wants, and many tables and figures that make it a usable book for students.”
— Dr. Donald Getz, Professor, Haskayne School of Business, University of Calgary
